When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been paid to do so, not because you believe in or … Continue reading Influencer marketing, authenticity and belief
A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media platform to promote your business. With the average user spending … Continue reading How much time do you spend on social media each day?
Have you heard about this? At the start of May 2019, Instagram announced that they are to trial a feature which hides the number of likes on a post from audiences. The number of likes a post has will still be visible to the page owner, but not to those viewing the page and its posts. The idea is to try and get Instagram users … Continue reading Instagram to Hide Likes
#topfivefriday – Five quick ways to improve your LinkedIn profile and make the right impression to contacts… Continue reading #topfivefriday Five Quick Ways To Improve Your LinkedIn Profile
Many work-from-home businesses are designed to encourage you to sell products or services to people you know. How can you promote these online, without annoying your friends and family? Continue reading How to market a franchise business… without annoying friends and family!
Forgot about Halloween? Make the most of it with these quick social media content ideas for your small business… Continue reading Trick or Treat? Last Minute Social Media Marketing Ideas for Halloween
As a small business, how do you know if your marketing activity has been successful? Continue reading What is your definition of success?