Influencer marketing, authenticity and belief

When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been…

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How much time do you spend on social media each day?

A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media…

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Instagram to Hide Likes

Have you heard about this? At the start of May 2019, Instagram announced that they are to trial a feature which hides the number of likes on a post from audiences. The number of likes a post has will still be visible to the page owner, but not to those viewing the page and its…

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#topfivefriday Five Quick Ways To Improve Your LinkedIn Profile

#topfivefriday – Five quick ways to improve your LinkedIn profile and make the right impression to contacts…

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How to market a franchise business… without annoying friends and family!

Many work-from-home businesses are designed to encourage you to sell products or services to people you know. How can you promote these online, without annoying your friends and family?

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Trick or Treat? Last Minute Social Media Marketing Ideas for Halloween

Forgot about Halloween? Make the most of it with these quick social media content ideas for your small business…

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What is your definition of success?

As a small business, how do you know if your marketing activity has been successful?

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Are the younger generation looking for positive engagement online?

Are Generation Z beginning to switch off from social media? Or are they just looking for more positive engagement with the brands they’re interested in?

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Using video for social media marketing

Why should you consider adding video to your business’ social media marketing strategy… and how should you get started?

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5 Steps to Using Social Media to Promote Your Business

Want to use social media to promote your business but not sure where to start? Try these five quick steps to increase your confidence and get your business online…

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