Influencer marketing, authenticity and belief

When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been paid to do so, not because you believe in or … Continue reading Influencer marketing, authenticity and belief

How much time do you spend on social media each day?

A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media platform to promote your business. With the average user spending … Continue reading How much time do you spend on social media each day?