What is today?

According to nationaltoday.com, today (1st October) is: International Coffee Day World Vegetarian Day National Homemade Cookies Day International Day of Older Persons National Black Dog Day National Hair Day, and National Fire Pups Day None of these are made up! And whilst some will be completely irrelevant to your business, you can make use of certain ‘national days’ for promotions, social media content, and publicity. … Continue reading What is today?

How to go to a networking event… when you hate networking

I’ve written before on networking, but I’ll admit it. I hate networking. I’m not good at small talk, I usually regret things I’ve said afterwards, and due to my family commitments, I often find it difficult to commit to attending anything regularly enough to get much benefit from networking events. That being said, there are certain events that I think are fantastic. The Marketing Meetup … Continue reading How to go to a networking event… when you hate networking

How much time do you spend on social media each day?

A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media platform to promote your business. With the average user spending … Continue reading How much time do you spend on social media each day?

A small business’ guide to internal communications

When your business grew to take on its first employee(s), did you spare a thought for how you’d speak to them, or did you take it as a given that you’d communicate as you always do in business? Hopefully with respect, patience, and a little bit of authority? These internal communications (the general term for communicating with staff) should be straightforward, but there may be … Continue reading A small business’ guide to internal communications

Are you ready for a ‘digital future’?

If, as the UK Government has described today, we’re facing a future where “everything is digital“, then have you considered how to keep your business’ marketing up to date? You may roll your eyes, and complain that you’re a builder. Or a restaurateur. A hairdresser. Or a painter. But as we all know, showcasing your business online is essential in today’s world to ensure that … Continue reading Are you ready for a ‘digital future’?