Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example. Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how the activity might be received by the client. It is … Continue reading Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

Five Easy Steps to Make the Most of Networking

With so many business networking events taking place in towns and cities, how can you stand out amongst the other delegates in attendance? Try these five quick and easy steps to help you to feel prepared for your next networking event, and make sure you’re remembered by everyone in the room. 1. Get prepared Contact the organiser and see if they can provide a copy of the … Continue reading Five Easy Steps to Make the Most of Networking