So, you want to launch a podcast?

Why? What do you have to say that isn’t already covered in one of the 750,000 podcasts currently available? With mainstream platforms such as Global, Spotify and Apple Podcasts (amongst others) making it even easier for listeners to access podcasts, if you want to start your own, your first consideration should be how your podcast…

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How much time do you spend on social media each day?

A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media…

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Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example. Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how…

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The influence of good customer service, and how to improve yours

The recently released UK Customer Satisfaction Index (aka the UKCSI, published by the Institute of Customer Service in July 2019) revealed that almost 1 in 4 customers (24%) have been directly influenced by a recommendation from a friend or family member about the decision to use an organisation. This shouldn’t be surprising, but a reminder…

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A small business’ guide to internal communications

When your business grew to take on its first employee(s), did you spare a thought for how you’d speak to them, or did you take it as a given that you’d communicate as you always do in business? Hopefully with respect, patience, and a little bit of authority? These internal communications (the general term for…

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Five Easy Steps to Make the Most of Networking

With so many business networking events taking place in towns and cities, how can you stand out amongst the other delegates in attendance? Try these five quick and easy steps to help you to feel prepared for your next networking event, and make sure you’re remembered by everyone in the room. 1. Get prepared Contact the organiser…

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Instagram to Hide Likes

Have you heard about this? At the start of May 2019, Instagram announced that they are to trial a feature which hides the number of likes on a post from audiences. The number of likes a post has will still be visible to the page owner, but not to those viewing the page and its…

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Are you ready for a ‘digital future’?

If, as the UK Government has described today, we’re facing a future where “everything is digital“, then have you considered how to keep your business’ marketing up to date? You may roll your eyes, and complain that you’re a builder. Or a restaurateur. A hairdresser. Or a painter. But as we all know, showcasing your…

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Excuses, excuses…

Coughs and colds. Festivities. Work. Family. Illness. Too busy. Not busy enough. The kids. Bad weather. Unseasonably lovely weather (if you’re in the UK right now!). The list of excuses as to why you’ve fallen behind in your marketing is only as long as you allow it to be. So, write a line under your…

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How to market a franchise business… without annoying friends and family!

Many work-from-home businesses are designed to encourage you to sell products or services to people you know. How can you promote these online, without annoying your friends and family?

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