Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example. Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how the activity might be received by the client. It is … Continue reading Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

Amazon Prime Day Proves a Huge Success – But What Could a Small Retailer Learn From This?

Statistics released by Amazon have shown that this year’s Prime Day was the biggest yet – with sales surpassing both Black Friday and Cyber Monday combined. In the UK, the biggest selling items were the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and the Shark Vacuum Cleaner. Worldwide, over 1,000,000 toys were bought, alongside 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, and over 1,000,000 sets of … Continue reading Amazon Prime Day Proves a Huge Success – But What Could a Small Retailer Learn From This?

The influence of good customer service, and how to improve yours

The recently released UK Customer Satisfaction Index (aka the UKCSI, published by the Institute of Customer Service in July 2019) revealed that almost 1 in 4 customers (24%) have been directly influenced by a recommendation from a friend or family member about the decision to use an organisation. This shouldn’t be surprising, but a reminder of the power and influence of positive referrals, and the … Continue reading The influence of good customer service, and how to improve yours

A small business’ guide to internal communications

When your business grew to take on its first employee(s), did you spare a thought for how you’d speak to them, or did you take it as a given that you’d communicate as you always do in business? Hopefully with respect, patience, and a little bit of authority? These internal communications (the general term for communicating with staff) should be straightforward, but there may be … Continue reading A small business’ guide to internal communications

Five Easy Steps to Make the Most of Networking

With so many business networking events taking place in towns and cities, how can you stand out amongst the other delegates in attendance? Try these five quick and easy steps to help you to feel prepared for your next networking event, and make sure you’re remembered by everyone in the room. 1. Get prepared Contact the organiser and see if they can provide a copy of the … Continue reading Five Easy Steps to Make the Most of Networking

Are you ready for a ‘digital future’?

If, as the UK Government has described today, we’re facing a future where “everything is digital“, then have you considered how to keep your business’ marketing up to date? You may roll your eyes, and complain that you’re a builder. Or a restaurateur. A hairdresser. Or a painter. But as we all know, showcasing your business online is essential in today’s world to ensure that … Continue reading Are you ready for a ‘digital future’?