Improve your Marketing Communications in 2020

New year, new decade… new approach? Here’s five quick tips you can take for improving your marketing communications in 2020. Always start with your audience We can’t say this enough – you should always start by considering who you are trying to speak to, why and how. From that point, you can truly start to develop effective marketing communications. Ensure your communications are consistent Develop … Continue reading Improve your Marketing Communications in 2020

What is today?

According to nationaltoday.com, today (1st October) is: International Coffee Day World Vegetarian Day National Homemade Cookies Day International Day of Older Persons National Black Dog Day National Hair Day, and National Fire Pups Day None of these are made up! And whilst some will be completely irrelevant to your business, you can make use of certain ‘national days’ for promotions, social media content, and publicity. … Continue reading What is today?

How to go to a networking event… when you hate networking

I’ve written before on networking, but I’ll admit it. I hate networking. I’m not good at small talk, I usually regret things I’ve said afterwards, and due to my family commitments, I often find it difficult to commit to attending anything regularly enough to get much benefit from networking events. That being said, there are certain events that I think are fantastic. The Marketing Meetup … Continue reading How to go to a networking event… when you hate networking

Influencer marketing, authenticity and belief

When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been paid to do so, not because you believe in or … Continue reading Influencer marketing, authenticity and belief

So, you want to launch a podcast?

Why? What do you have to say that isn’t already covered in one of the 750,000 podcasts currently available? With mainstream platforms such as Global, Spotify and Apple Podcasts (amongst others) making it even easier for listeners to access podcasts, if you want to start your own, your first consideration should be how your podcast can stand out from the crowd or offer the listener … Continue reading So, you want to launch a podcast?

Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example. Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how the activity might be received by the client. It is … Continue reading Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

The influence of good customer service, and how to improve yours

The recently released UK Customer Satisfaction Index (aka the UKCSI, published by the Institute of Customer Service in July 2019) revealed that almost 1 in 4 customers (24%) have been directly influenced by a recommendation from a friend or family member about the decision to use an organisation. This shouldn’t be surprising, but a reminder of the power and influence of positive referrals, and the … Continue reading The influence of good customer service, and how to improve yours

A small business’ guide to internal communications

When your business grew to take on its first employee(s), did you spare a thought for how you’d speak to them, or did you take it as a given that you’d communicate as you always do in business? Hopefully with respect, patience, and a little bit of authority? These internal communications (the general term for communicating with staff) should be straightforward, but there may be … Continue reading A small business’ guide to internal communications

Five Easy Steps to Make the Most of Networking

With so many business networking events taking place in towns and cities, how can you stand out amongst the other delegates in attendance? Try these five quick and easy steps to help you to feel prepared for your next networking event, and make sure you’re remembered by everyone in the room. 1. Get prepared Contact the organiser and see if they can provide a copy of the … Continue reading Five Easy Steps to Make the Most of Networking