The recently released UK Customer Satisfaction Index (aka the UKCSI, published by the Institute of Customer Service in July 2019) revealed that almost 1 in 4 customers (24%) have been directly influenced by a recommendation from a friend or family member about the decision to use an organisation. This shouldn’t be surprising, but a reminder of the power and influence of positive referrals, and the … Continue reading The influence of good customer service, and how to improve yours
When your business grew to take on its first employee(s), did you spare a thought for how you’d speak to them, or did you take it as a given that you’d communicate as you always do in business? Hopefully with respect, patience, and a little bit of authority? These internal communications (the general term for communicating with staff) should be straightforward, but there may be … Continue reading A small business’ guide to internal communications
With so many business networking events taking place in towns and cities, how can you stand out amongst the other delegates in attendance? Try these five quick and easy steps to help you to feel prepared for your next networking event, and make sure you’re remembered by everyone in the room. 1. Get prepared Contact the organiser and see if they can provide a copy of the … Continue reading Five Easy Steps to Make the Most of Networking
Have you heard about this? At the start of May 2019, Instagram announced that they are to trial a feature which hides the number of likes on a post from audiences. The number of likes a post has will still be visible to the page owner, but not to those viewing the page and its posts. The idea is to try and get Instagram users … Continue reading Instagram to Hide Likes
If, as the UK Government has described today, we’re facing a future where “everything is digital“, then have you considered how to keep your business’ marketing up to date? You may roll your eyes, and complain that you’re a builder. Or a restaurateur. A hairdresser. Or a painter. But as we all know, showcasing your business online is essential in today’s world to ensure that … Continue reading Are you ready for a ‘digital future’?
Coughs and colds. Festivities. Work. Family. Illness. Too busy. Not busy enough. The kids. Bad weather. Unseasonably lovely weather (if you’re in the UK right now!). The list of excuses as to why you’ve fallen behind in your marketing is only as long as you allow it to be. So, write a line under your list of excuses. Right now. You can’t change anything in … Continue reading Excuses, excuses…
#topfivefriday – Five quick ways to improve your LinkedIn profile and make the right impression to contacts… Continue reading #topfivefriday Five Quick Ways To Improve Your LinkedIn Profile
Many work-from-home businesses are designed to encourage you to sell products or services to people you know. How can you promote these online, without annoying your friends and family? Continue reading How to market a franchise business… without annoying friends and family!
Forgot about Halloween? Make the most of it with these quick social media content ideas for your small business… Continue reading Trick or Treat? Last Minute Social Media Marketing Ideas for Halloween
#TopFive Friday – get more from your marketing. This week’s top five tips are on best practice for networking… Continue reading #TopFiveFriday – Get more from networking