New year, new decade… new approach? Here’s five quick tips you can take for improving your marketing communications in 2020.
- Always start with your audience
We can’t say this enough – you should always start by considering who you are trying to speak to, why and how. From that point, you can truly start to develop effective marketing communications.
- Ensure your communications are consistent
Develop a consistent tone to your words, and a consistent visual style which can run through your platforms and make your brand instantly recognisable.
- Choose your social media wisely
Remember you don’t have to be everywhere. Use your knowledge of your intended audience (see above!) to establish which social media platforms will be most effective for your business, then tailor your communications towards those platforms and put your energies towards them.
- Improve your calls to action
An effective call to action summarises your campaign messages, whilst also giving your audience a compelling reason to respond. Spend some time establishing the calls to action in your marketing communications, and measure the difference it makes to your enquiries – which brings us to…
- Measure and adjust
Remember that not every message will connect with your audience, often for a variety of reasons that may not always be immediately apparent. Ensure that your measure your marketing communications and their response rates, so that you can be sure of what works and doesn’t work, and adjust your campaigns accordingly.
If you are currently looking at your plans for your business’ marketing and communications in 2020, we hope that the above tips help to steer you in the right direction. If you need an extra hand, or a second pair of eyes, let us know if we can help at firstname.lastname@example.org
On behalf of everyone at Bright Eye Deer, we hope you have a very Merry Christmas and a successful 2020.