During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example.

Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how the activity might be received by the client. It is a quick and useful read, and always good to have a reminder of what to do should a backlash hit your brand.

Get the kettle on, and maybe grab a biscuit to enjoy with this one…