Statistics released by Amazon have shown that this year’s Prime Day was the biggest yet – with sales surpassing both Black Friday and Cyber Monday combined.
In the UK, the biggest selling items were the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and the Shark Vacuum Cleaner.
Worldwide, over 1,000,000 toys were bought, alongside 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, and over 1,000,000 sets of headphones.
Huge figures for a company that prides itself on its “customer obsession”, and confirmation that Prime Day is now a staple in many consumers’ annual shopping calendars.
But what can a small retailer learn from this success?
Partnering up with the ‘big boys’ can lead to increased sales.
Whether partnering as a third party seller using a large platform such as Amazon, Etsy, or notonthehighstreet.com, or taking a more local approach through community partnerships, BID’s or high street campaigns, a partnership could help to increase your audience, and give you a spotlight or additional platform by which to increase sales. It is important, however, to ensure that you choose the platform most suited to your product(s), audience and brand position – don’t just jump onto the biggest platform if it could actually negatively impact your brand.
Don’t discount discounts.
A discount on a specific day or to highlight a particular product has long been proven to help push buyers towards making a purchase, but do what feels right for your product(s), and check in advance what will work for your bottom line.
Remember your marketing plan.
Prime Day’s success hasn’t appeared overnight, Amazon will have a robust marketing plan aimed at maximising Prime Day sales. This includes building up momentum for the event through reminders via email marketing, social media and on its website that Prime Day was coming, and encouraging shoppers to prepare themselves to snap up their desired discounts. All of this will be planned out via a marketing plan, as should your marketing activities. A flexible marketing plan is so important for pushing your products at the right time, to the right audience, and should stop any opportunities being missed.
If you need any help in developing a marketing plan for your business, get in touch on firstname.lastname@example.org for advice.