How to Stand Out with Something Unique

Have you heard of Starling Bank? No? Us neither, until we spotted this…

Starling Bank's new vertical cards
Starling Bank’s new vertical cards

Starling Bank have redesigned the credit card, as reported in The Drum last week, for the “vertical era”. Put simply, they’ve flipped it from what we all know – from a horizontal card to a vertical design which is used upright for card machines, smartphone wallets, etc.

Such a simple idea, but it looks fantastic and stands out amongst the crowd as being something truly unique. It got us thinking at Bright Eye Deer… what else has been used in a certain way forever, but could be brought up to date with some creative thinking and modern updating?

And if an app-based, start-up bank can do it, can your small business?