Many times, we have heard businesses state “We should be on Twitter”, or Facebook, or Instagram, or Snapchat, or any other online platform. But why? Because your competitors are, or because that is where your customers are? Is it to add to the noise, or do you have something to say?
All businesses should now have a digital strategy for marketing, which sits alongside your marketing plan. A good strategy has numerous advantages, including that it will give you a strong foundation from which to build all of your key online marketing activities.
So what should be your main focus for beginning this process?
Your target audience.
Your audience should be your primary focus at all times – who are they, what do they want, and how are you going to meet their needs via your business?
Once you have identified who they are, you can more accurately identify where they are, meaning that you can identify if they are actually using Twitter or any other social platform, or whether you should be looking at other online strategies, such as blogging or pay-per-click advertising, for example.
Until you have completed this most simple step (and it can become more detailed and complex from here, but this is a good starting point), you are just working on guess-work, and surely that isn’t the best way to spend your valuable time, and your business’ money?