Adweek currently has a great article, written by John Stevens, on five social media marketing lessons that can be learnt from Netflix. It is well worth a read, especially if you’re big Netflix fans like our deers…

You can read the article here.

It basically says that having a strong product, an authentic voice, listening to your customers (via social listening in this case), focusing on quality content over quantity, and encouraging sharing will put a business in good stead for engaging and influencing customers… and we couldn’t agree more.