What is today?

According to nationaltoday.com, today (1st October) is: International Coffee Day World Vegetarian Day National Homemade Cookies Day International Day of Older Persons National Black Dog Day National Hair Day, and National Fire Pups Day None of these are made up! And whilst some will be completely irrelevant to your business, you can make use of certain ‘national days’ for promotions, social media content, and publicity. … Continue reading What is today?

How to go to a networking event… when you hate networking

I’ve written before on networking, but I’ll admit it. I hate networking. I’m not good at small talk, I usually regret things I’ve said afterwards, and due to my family commitments, I often find it difficult to commit to attending anything regularly enough to get much benefit from networking events. That being said, there are certain events that I think are fantastic. The Marketing Meetup … Continue reading How to go to a networking event… when you hate networking

Influencer marketing, authenticity and belief

When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been paid to do so, not because you believe in or … Continue reading Influencer marketing, authenticity and belief

So, you want to launch a podcast?

Why? What do you have to say that isn’t already covered in one of the 750,000 podcasts currently available? With mainstream platforms such as Global, Spotify and Apple Podcasts (amongst others) making it even easier for listeners to access podcasts, if you want to start your own, your first consideration should be how your podcast can stand out from the crowd or offer the listener … Continue reading So, you want to launch a podcast?

How much time do you spend on social media each day?

A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media platform to promote your business. With the average user spending … Continue reading How much time do you spend on social media each day?

Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example. Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how the activity might be received by the client. It is … Continue reading Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

Amazon Prime Day Proves a Huge Success – But What Could a Small Retailer Learn From This?

Statistics released by Amazon have shown that this year’s Prime Day was the biggest yet – with sales surpassing both Black Friday and Cyber Monday combined. In the UK, the biggest selling items were the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and the Shark Vacuum Cleaner. Worldwide, over 1,000,000 toys were bought, alongside 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, and over 1,000,000 sets of … Continue reading Amazon Prime Day Proves a Huge Success – But What Could a Small Retailer Learn From This?