New Year, New You…. or New Year, Same You – but with an upgrade? Continue reading New Year, New You?
New year, new decade… new approach? Here’s five quick tips you can take for improving your marketing communications in 2020. Always start with your audience We can’t say this enough – you should always start by considering who you are trying to speak to, why and how. From that point, you can truly start to develop effective marketing communications. Ensure your communications are consistent Develop … Continue reading Improve your Marketing Communications in 2020
According to nationaltoday.com, today (1st October) is: International Coffee Day World Vegetarian Day National Homemade Cookies Day International Day of Older Persons National Black Dog Day National Hair Day, and National Fire Pups Day None of these are made up! And whilst some will be completely irrelevant to your business, you can make use of certain ‘national days’ for promotions, social media content, and publicity. … Continue reading What is today?
I’ve written before on networking, but I’ll admit it. I hate networking. I’m not good at small talk, I usually regret things I’ve said afterwards, and due to my family commitments, I often find it difficult to commit to attending anything regularly enough to get much benefit from networking events. That being said, there are certain events that I think are fantastic. The Marketing Meetup … Continue reading How to go to a networking event… when you hate networking
When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been paid to do so, not because you believe in or … Continue reading Influencer marketing, authenticity and belief
Why? What do you have to say that isn’t already covered in one of the 750,000 podcasts currently available? With mainstream platforms such as Global, Spotify and Apple Podcasts (amongst others) making it even easier for listeners to access podcasts, if you want to start your own, your first consideration should be how your podcast can stand out from the crowd or offer the listener … Continue reading So, you want to launch a podcast?
A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media platform to promote your business. With the average user spending … Continue reading How much time do you spend on social media each day?