How to go to a networking event… when you hate networking

I’ve written before on networking, but I’ll admit it. I hate networking. I’m not good at small talk, I usually regret things I’ve said afterwards, and due to my family commitments, I often find it difficult to commit to attending anything regularly enough to get much benefit from networking events. That being said, there are…

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Influencer marketing, authenticity and belief

When it comes to PR and influencer marketing, one thing is apparent to me… you absolutely have to believe in what you are promoting. For me, this is where mass-level influencers, such as the Kardashians, the latest Love Island contestants, and many others, often fall down – if you’re promoting something simply because you’ve been…

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So, you want to launch a podcast?

Why? What do you have to say that isn’t already covered in one of the 750,000 podcasts currently available? With mainstream platforms such as Global, Spotify and Apple Podcasts (amongst others) making it even easier for listeners to access podcasts, if you want to start your own, your first consideration should be how your podcast…

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How much time do you spend on social media each day?

A report on Social Media Today has this morning published that the average user spends 2 hours and 23 minutes each day on social media. With people glued to their phones for so long, shouldn’t your business be present too?The above infographic (from Social Media Today) shows the importance of choosing the right social media…

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Coffee Break Read: Marketing Mistakes Can Be Costly for Brands…

During our coffee break this morning, we read an interesting article on Forbes.com: Marketing Mistakes Can Be Costly For Brands – Forever 21’s Diet Bar Debacle Is A Perfect Example. Jia Wertz, the author, details a few recent marketing backlashes, most of which could have been avoided with a little consideration in advance of how…

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Amazon Prime Day Proves a Huge Success – But What Could a Small Retailer Learn From This?

Statistics released by Amazon have shown that this year’s Prime Day was the biggest yet – with sales surpassing both Black Friday and Cyber Monday combined. In the UK, the biggest selling items were the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and the Shark Vacuum Cleaner. Worldwide, over 1,000,000 toys were bought, alongside 100,000…

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The influence of good customer service, and how to improve yours

The recently released UK Customer Satisfaction Index (aka the UKCSI, published by the Institute of Customer Service in July 2019) revealed that almost 1 in 4 customers (24%) have been directly influenced by a recommendation from a friend or family member about the decision to use an organisation. This shouldn’t be surprising, but a reminder…

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A small business’ guide to internal communications

When your business grew to take on its first employee(s), did you spare a thought for how you’d speak to them, or did you take it as a given that you’d communicate as you always do in business? Hopefully with respect, patience, and a little bit of authority? These internal communications (the general term for…

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Five Easy Steps to Make the Most of Networking

With so many business networking events taking place in towns and cities, how can you stand out amongst the other delegates in attendance? Try these five quick and easy steps to help you to feel prepared for your next networking event, and make sure you’re remembered by everyone in the room. 1. Get prepared Contact the organiser…

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Instagram to Hide Likes

Have you heard about this? At the start of May 2019, Instagram announced that they are to trial a feature which hides the number of likes on a post from audiences. The number of likes a post has will still be visible to the page owner, but not to those viewing the page and its…

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